Monday, 6 December 2010

IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
IPC Media has commissioned “MAGs”, a new research study exploring the behaviours, attitudes and aspirations of young men (aged 19-29 with no kids).
Themes from the research include -

They don't want to be stereotyped – they increasingly want to be viewed as individuals.

They are more keen to settle down and have a family than imagined – mass-market men place relationships, and even family, high on their agendas.

Their friends and family are centrally important to them - not just socially – from lending money to friends to looking after family, the research disproves the 'carefree' lads stereotype.

Drinking with mates is important, but not on week-nights - aware of their weekday commitments, from studying to working, Saturday night is the big night out for them.

Take care of their appearance - From fake tan, under-eye moisturiser and even foot cream…their appearance is more important than ever

Aware of their online presence – Social networking plays a massive part in their lives but they use it with caution

Magazines help shape their opinions - mass-market men are influenced by what they see and read – magazines offer them relevant and engaging on-the-go content keeping them culturally up to date.

NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.
Launched in 1996, the award-winning NME.com has grown to become Europe's most successful music website, with over 4 million unique users across the globe. Famous for its industry-leading music news, world exclusives, breadth of reviews, video content and in-depth features, NME.com is the digital archive of the NME, with over 30,000 news stories, reviews and features in its database. NME.com was voted Interactive Consumer Magazine of the Year at the 2009 PPA Awards.

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