NME data

The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music. The award-winning www.nme.com, launched in 1996, has grown to be the biggest commercial music news site in Europe.
These are some key facts that i have found out about the NME:
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30

For my research into the NME i wanted to find out what the readers liked to see in the magazine and from the research i found that NME Readers are entertainment enthusiasts! here is what i have found:
• 80% of NME readers feel that music is an important part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical course/qualification
• 36% are thinking of buying a musical instrument in the next year

The way in which NME can use technology to reach their target audience can increase their readership. NME readers are techno savvy:
• 72% have a broadband Internet connection at home
• 67% have bought something online in the last 12 months
• 59% agree they like to keep up with the latest technologies

Here is some more information about the readers of the NME. All about what they do and read:
• 34% are working full time, 18% are working part time and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least 3 years
• 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue

I have found that the readers of the NME are very popular with concerts and festivals and are regularly involved in attending them:
• 77% of NME readers have been to at least one pop/rock concert in 2007
• 80% of NME readers feel that music is an important part of their lives
• 79% of NME readers like to listen to new bands

The flourishing music scene
• 67% will be attending a festival this year
• Average expenditure on-site: £ 402
• Average expenditure off-site: £ 368
• Live music market estimated at £743 million in 2007 (up 8% y-o-y)

NME readers love the atmosphere of live events as they feel that they get more enjoyment and thrill out of them than sat at home watching them on the box:
• Over half of adults agree that you ‘can’t beat the atmosphere of a live performance’ and 41% believe a live performance is more exciting and entertaining than watching it on TV
• 70% of gig-goers went for the atmosphere as much as the music
• 55% of gig-goers went after buying recorded music of the artist
• 54% of gig-goers went because of the location
• 53% of gig-goers went because they had a positive past experience