As my magazine is a mass market magazine I would look to the big magazine companies who have experience in this type of market. Someone who has not had experience may not be selling the magazine in the correct way. The magazine may start of slow as it will be competing with the likes of NME which has been established for many years. The magazine could have a subscription service in which you are able to save money and this would also see the magazine delivered to the customers. As it is a monthly magazine the cost of this would not be as a high as it would if it was a weekly magazine. Online viewing may be another way in which you can update the magazine without having to create another magazine for that month. This would be suitable as the target audience would have access to the internet at home. My magazine would be sold in the mass shops such as WHSmith which would allow the magazine to be featured in the correct space to target the audience that it is aimed at. My magazine would be advertised on mainstream radio stations. This can be expensive but in the long run may be beneficial. This would also attract the audience that I am aiming at as they would listen to these stations.

Distribution is key to a magazine's success as it attracts the target audience. The right sort of advertising and marketing in the right place raises awareness of the magazine and enables people to decide what is right for them. The magazine needs to be distributed in the right outlets for its budget so it is displayed to its target audience. To gain maximum shelf space magazine companies use distribution companies such as Marketforce (UK) ltd, this only applies to magazines which are likely to be instantly commercially successful.